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The Entrepreneur's Guide to Marketing

By: Robert F. Everett (Author)

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Ksh 14,800.00

Format: Hardback or Cased Book

ISBN-13: 9780313350481

Publisher: Bloomsbury Publishing Plc

Publication Date: Nov 30th, 2008

Dimension: 23.50 x 15.60 x 45.40 cms

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* Marketing skills require extensive training * Marketing requires a great deal of creativityThese myths have spawned a multi-billion dollar industry consisting of advertising agencies, public relations firms, marketing consultants, and academic marketing programs in business schools.

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