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The Executive's Guide to Corporate Events and Business Entertaining

By: Judy Allen (Author)

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Ksh 3,950.00

Format: Hardback or Cased Book

ISBN-13: 9780470838488

Publisher: John Wiley & Sons Inc

Publication Date: Feb 9th, 2007

Weight: 564 grams

Dimension: 23.50 x 16.30 x 2.30 cms

Category: Public relations

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Corporate and special events are an increasingly important part of a company's image and communication plans. This guide provides all the information and tools executives need to plan, host, and sponsor successful corporate and special events that improve a company's image with employees and customers to ensure lasting success.

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