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The Food Industry Wars

By: Edward M. Mazze (Author) , Ronald D. Michman (Author)

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Ksh 18,850.00

Format: Hardback or Cased Book

ISBN-13: 9781567201116

Publisher: Bloomsbury Publishing Plc

Publication Date: Jun 25th, 1998

Dimension: 23.50 x 15.60 x 65.20 cms

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An analysis of the variables that can make or break marketers in the food industry, and a useful lesson on how to distinguish one from another. The authors examine 10 institutional formats in the American food marketing and distribution structure.

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