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The Four Pillars of Politics

By: James T. Kitchens (Author) , Larry Powell (Author)

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Ksh 16,650.00

Format: Hardback or Cased Book

ISBN-13: 9781498507226

Publisher: Lexington Books

Publication Date: Jun 3rd, 2015

Weight: 340 grams

Dimension: 23.90 x 15.90 x 1.60 cms

Category: Communication studies

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James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.

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