The Fundamentals of Hospitality Marketing
by
Steve Mawson
Book Details
Format
Paperback / Softback
ISBN-10
0826448321
ISBN-13
9780826448323
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 6th, 2000
Print length
116 Pages
Weight
170 grams
Dimensions
21.40 x 13.70 x 0.80 cms
Product Classification:
Sales & marketingHospitality industryHotel & holiday accommodation guides
Ksh 8,500.00
Manufactured on Demand
Delivery in 29 days
Delivery Location
Delivery fee: Select location
Delivery in 29 days
Secure
Quality
Fast
Suitable for students on degree - and diploma-level courses in leisure and tourism, this title features a section related to the hospitality industry through the use of examples.
The Fundamentals of Hospitality Marketing is essential reading for students on degree- and diploma-level courses in leisure and tourism. Practitioners in the industry who have not had the opportunity for a formal course of marketing training and who want to increase their knowledge and understanding of marketing will also find this book of great benefit.Carefully structured to be used in the teaching weeks of one semester, this is the first short, concise, affordable marketing textbook for students of hospitality. Each section of the book is directly related to the hospitality industry through the use of up-to-date examples.
Get The Fundamentals of Hospitality Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cengage Learning EMEA and it has pages.
