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The Global Market

By: John A. (Harvard Business School) Quelch (Author) , Rohit (Harvard Business School) Deshpande (Author)

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Ksh 10,950.00

Format: Hardback or Cased Book

ISBN-13: 9780787968571

Publisher: John Wiley & Sons Inc

Publication Date: Jun 18th, 2004

Weight: 694 grams

Dimension: 23.20 x 15.90 x 3.30 cms

Category: Globalization

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Discusses the twin forces of ideological and technological change that make globalization the most important issue facing executives. This book shows how many companies who have developed a global strategy, face the challenge of balancing a multinational presence with demands of the 'unglobal consumer' who does not have a 'one size fits all' need.

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