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The Growth Drivers

By: Andy Bird (Author) , Mhairi McEwan (Author)

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Ksh 5,400.00

Format: Hardback or Cased Book

ISBN-13: 9781119953319

Publisher: John Wiley & Sons Inc

Publication Date: Nov 25th, 2011

Weight: 606 grams

Dimension: 23.30 x 16.20 x 2.30 cms

Category: Sales & marketing management

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The Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth.

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