The Halal Industry in Asia : Perspectives from Brunei Darussalam, Malaysia, Japan, Indonesia and China

This Open Access book addresses the interplay of local, national, regional and international influences on the halal industry, one of the most robust elements of the global economy. This growth has been driven by emerging opportunities in sectors such as food, finance, fashion and cosmetics, travel, and media and recreation, boosting both production, trade and consumption. It has also been underpinned by a large and growing Muslim population, a desire to adhere to Islamic ethical values with regard to consumption, and national development strategies dedicated to promoting halal products and services. The book offers a number of interdisciplinary case studies featuring Brunei Darussalam, Malaysia, Indonesia, China and Japan. These cover issues such as standardisation and certification, compliance, education, entrepreneurship, financial management, marketing, logistics and supply chains, and sustainability. The case studies provide a critical assessment of the challenges facing the halal industry and offer workable policy recommendations. Academic scholars, university students and others interested in the study of Islam and Muslim cultural studies will find this volume an invaluable resource. At the same time, it hopefully stimulates critical reflection on businesses, economics and marketing relating halal as a global growth industry.