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The Idea Agent
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The Idea Agent : The Handbook on Creative Processes

Book Details

Format Paperback / Softback
ISBN-10 0415824141
ISBN-13 9780415824149
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 26th, 2013
Print length 184 Pages
Weight 538 grams
Dimensions 20.00 x 23.00 x 1.60 cms
Ksh 6,750.00
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The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. From discussing how to identify a problem or opportunity, to describing varied techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.

The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.


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