The Idea Agent : The Handbook on Creative Processes
Book Details
Format
Hardback or Cased Book
ISBN-10
1138423807
ISBN-13
9781138423800
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 17th, 2017
Print length
196 Pages
Weight
453 grams
Product Classification:
Business mathematics & systems
Ksh 36,000.00
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"Authorised translation from the Swedish language edition published by Arx F'orlag."
The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.
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