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The Idea Writers
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The Idea Writers : Copywriting in a New Media and Marketing Era

Book Details

Format Paperback / Softback
ISBN-10 0230613888
ISBN-13 9780230613881
Publisher Palgrave Macmillan
Imprint Palgrave Macmillan
Country of Manufacture US
Country of Publication GB
Publication Date Dec 14th, 2010
Print length 213 Pages
Weight 370 grams
Dimensions 23.20 x 15.40 x 1.20 cms
Product Classification: Advertising
Ksh 7,200.00
Werezi Extended Catalogue 0 in stock

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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it''s like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

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