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The Inscrutable Shopper

By: Stella Minihan (Author) , Carla Ferraro (Author) , Sean Sands (Author)

Manufacture on Demand

Ksh 4,250.00

Format: Paperback or Softback

ISBN-13: 9781606491713

Publisher: Business Expert Press

Publication Date: Oct 16th, 2011

Weight: 250 grams

Dimension: 22.80 x 15.30 x 0.90 cms

Category: Consumerism

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Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.

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