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The Internal Sell

By: Michael E. Friesen (Author)

Manufacture on Demand

Ksh 17,850.00

Format: Hardback or Cased Book

ISBN-13: 9781567201703

Publisher: Bloomsbury Publishing Plc

Publication Date: Oct 23rd, 1998

Weight: 442 grams

Dimension: 16.60 x 24.30 x 1.90 cms

Category: Research & development management

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Many executives wonder why their recommendations go unheeded, others wonder why they don't have the authority they thought and why people who report to them appear indifferent. This text offers ways to sell ideas that avert resistance to change, and shows why organizations tend to be defensive.

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