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The Irrational Consumer

By: Enrico Trevisan (Author)

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Ksh 11,750.00

Format: Paperback or Softback

ISBN-13: 9781138274112

Publisher: Taylor & Francis Ltd

Publication Date: Sep 9th, 2016

Weight: 264 grams

Dimension: 15.80 x 23.20 x 1.40 cms

Category: ECONOMICS

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Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.

Get The Irrational Consumer by Enrico Trevisan at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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