The Last Mile : Creating Social and Economic Value from Behavioral Insights
by
Dilip Soman
Book Details
Format
Paperback / Softback
ISBN-10
1487521820
ISBN-13
9781487521820
Publisher
University of Toronto Press
Imprint
University of Toronto Press
Country of Manufacture
CA
Country of Publication
GB
Publication Date
Jul 14th, 2017
Print length
296 Pages
Weight
464 grams
Dimensions
15.40 x 22.90 x 2.10 cms
Product Classification:
Economic theory & philosophyBusiness strategySales & marketing managementSales & marketing
Ksh 4,600.00
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The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector.
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