Flux : What Marketing Managers Need to Navigate the New Environment
Book Details
Format
Hardback or Cased Book
ISBN-10
1442644036
ISBN-13
9781442644038
Publisher
University of Toronto Press
Imprint
University of Toronto Press
Country of Manufacture
CA
Country of Publication
GB
Publication Date
Dec 5th, 2012
Print length
344 Pages
Weight
692 grams
Dimensions
17.00 x 23.70 x 3.00 cms
Product Classification:
Sales & marketing management
Ksh 6,000.00
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The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.
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