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The Making of a Name

By: Steve Rivkin (Author) , Fraser Sutherland (Author) , Jack Trout (Author)

Manufacture on Demand

Ksh 6,250.00

Format: Hardback or Cased Book

ISBN-13: 9780195168723

Publisher: Oxford University Press Inc

Publication Date: Nov 11th, 2004

Weight: 505 grams

Dimension: 23.40 x 15.90 x 2.40 cms

Category: Advertising

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Shows how and why brand names make their place in language. This book shows how brand names differ from other names, and what goes into making a good name good and a bad name terrible. Giving both a history of brand naming and a how-to, with insights into the business of brand naming, this work is useful for those interested in "owned words".

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