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The Making of the Consumer

By: Professor Frank Trentmann (Author)

Manufacture on Demand

Ksh 9,100.00

Format: Paperback or Softback

ISBN-13: 9781845202491

Publisher: Bloomsbury Publishing PLC

Publication Date: Nov 1st, 2005

Weight: 518 grams

Dimension: 23.20 x 15.80 x 1.80 cms

Category: General & world history

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The 'consumer' has become a ubiquitous person in public discourse and academic research, but who is this person? Offering a historically informed picture of the rise of the consumer to its current prominence, the authors discuss the consumer in relation to citizenship and ethics, law and economics, media, work and retailing.

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