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The Market Segmentation Workbook

By: UK) Dibb Sally (Coventry University (Author) , UK) Simkin Lyndon (Coventry University (Author)

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Ksh 16,550.00

Format: Paperback or Softback

ISBN-13: 9780415118927

Publisher: Cengage Learning EMEA

Publication Date: Feb 22nd, 1996

Weight: 522 grams

Dimension: 23.30 x 15.40 x 1.20 cms

Category: Market research

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Explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.

Get The Market Segmentation Workbook by Sally (Coventry University, UK) Dibb at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Cengage Learning EMEA and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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