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The Marketer's Guide to Selling Products Abroad

By: Robert Weber (Author)

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Format: Hardback or Cased Book

ISBN-13: 9780899303253

Publisher: Bloomsbury Publishing Plc

Publication Date: Feb 5th, 1989

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Intended for executives in small- to medium-sized companies just beginning to contemplate an export program, this book tells when and how to export and takes the reader through documentation, product servicing, advertising, distribution agreements, patents, trademarks, political risks, and foreign trade shows.

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