The Material Life : Process Innovation for Retailers and Brands
Book Details
Format
Paperback / Softback
ISBN-10
1041022867
ISBN-13
9781041022862
Publisher
Taylor & Francis Ltd
Imprint
Taylor & Francis Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 23rd, 2025
Print length
144 Pages
Ksh 7,550.00
Werezi Extended Catalogue
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This book discusses the value of “how” versus “what.” Process innovation is the practice of improving how products are made. Many retailers and brands often over-emphasize what products are sold. In doing so, they miss out on valuable cost-savings and getting products to market faster.
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