The Material Life : Process Innovation and Product Creation for Retailers and Brands
Book Details
Format
Hardback or Cased Book
ISBN-10
1041022875
ISBN-13
9781041022879
Publisher
Taylor & Francis Ltd
Imprint
Taylor & Francis Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 17th, 2025
Print length
144 Pages
Ksh 26,100.00
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0 in stock
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Quality
Fast
This book discusses the value of “how” versus “what.” Process innovation is the practice of improving how products are made. Many retailers and brands often over-emphasize what products are sold. In doing so, they miss out on valuable cost-savings and getting products to market faster.
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