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The Moral Rhetoric of American Presidents

By: Colleen J. Shogan (Author)

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Ksh 12,150.00

Format: Hardback or Cased Book

ISBN-13: 9781585445226

Publisher: Texas A & M University Press

Publication Date: Nov 30th, 2006

Category: Communication studies

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Demonstrates that moral and religious rhetoric is a strategic tool presidents can use to enhance their constitutional authority. This work analyzes the president's role as the nation's moral spokesman. It employs content analysis of the inaugural and annual addresses of all the presidents from George Washington through George W Bush.

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