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The Myth of the Ethical Consumer Hardback with DVD

By: Sydney) Devinney Timothy M. (University of Technology (Author) , Pat (University of Melbourne) Auger (Author) , Massachusetts) Eckhardt Giana M. (Suffolk University (Author)

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Ksh 19,850.00

Format: Mixed Media Product

ISBN-13: 9780521766944

Publisher: Cambridge University Press

Publication Date: Jul 29th, 2010

Weight: 562 grams

Dimension: 16.00 x 23.70 x 1.90 cms

Category: Market research

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Do consumers really care where products come from and how they are made? Using first-hand findings and extensive research, this book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored.

Get The Myth of the Ethical Consumer Hardback with DVD by Timothy M. (University of Technology, Sydney) Devinney at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Cambridge University Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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