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The Neuro-Consumer

By: Paris) Bayle-Tourtoulou Anne-Sophie (HEC (Author) , Paris) Badoc Michel (HEC (Author)

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Ksh 11,750.00

Format: Hardback or Cased Book

ISBN-13: 9780367895907

Publisher: Taylor & Francis Ltd

Publication Date: May 6th, 2020

Weight: 666 grams

Dimension: 16.10 x 24.10 x 2.70 cms

Category: ECONOMICS

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This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers' behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience, and vital reading for any advanced student or researcher in this area.

Get The Neuro-Consumer by Anne-Sophie (HEC, Paris) Bayle-Tourtoulou at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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