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The Persuasion Industries

By: Leeds Beckett University) McKevitt Visiting Professor in Brand Communication Steven (Visiting Professor in Brand Communication (Author)

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Ksh 14,450.00

Format: Hardback or Cased Book

ISBN-13: 9780198821700

Publisher: Oxford University Press

Publication Date: Aug 16th, 2018

Weight: 632 grams

Dimension: 16.80 x 24.10 x 2.20 cms

Category: 20th century history: c 1900 to c 2000

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This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century.

Get The Persuasion Industries by Steven (Visiting Professor in Brand Communication, Visiting Professor in Brand Communication, Leeds Beckett University) McKevitt at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Oxford University Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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