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The Phantom Respondents

By: John O. Brehm (Author)

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Ksh 8,350.00

Format: Paperback or Softback

ISBN-13: 9780472750498

Publisher: The University of Michigan Press

Publication Date: Jan 30th, 1993

Dimension: 22.90 x 15.20 x 43.90 cms

Category: PSYCHOLOGY

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Develops the simple premise that public opinion surveys and polls have become a modern vehicle for political representation, and that as such, we must attend to the quality of representation that surveys and polls provide. For all the many and varied uses of surveys and polls, there is one weakness common to all: the rising numbers of people who refuse to answer the interviewer's questionnaire.

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