The Platform Delusion
Book Details
Format
Hardback or Cased Book
ISBN-10
0593189434
ISBN-13
9780593189436
Publisher
Penguin Putnam Inc
Imprint
Portfolio
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 7th, 2021
Print length
384 Pages
Weight
588 grams
Dimensions
16.20 x 23.50 x 3.60 cms
Product Classification:
Business & management
Ksh 4,500.00
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Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It''s the platform economy, or network effects, or some other magical power that makes their ultimate world domination inevitable. Investment banker and professor Jonathan Knee argues that the truth is much more complicated but entrepreneurs and investors can understand what makes the giants work, and learn the keys to lasting success in the digital economy.
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