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The Portable MBA in Marketing

By: Charles D. Schewe (Author) , Alexander Hiam (Author)

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Ksh 15,000.00

Format: Hardback or Cased Book

ISBN-13: 9780471193678

Publisher: John Wiley & Sons Inc

Publication Date: Apr 27th, 1998

Weight: 1107 grams

Dimension: 25.90 x 18.60 x 4.10 cms

Category: Sales & marketing management

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Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer.

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