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The Post-Pandemic Business Playbook
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The Post-Pandemic Business Playbook : Customer-Centric Solutions to Help Your Firm Grow

2021 ed.

Book Details

Format Paperback / Softback
ISBN-10 9811658706
ISBN-13 9789811658709
Edition 2021 ed.
Publisher Springer Verlag, Singapore
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 14th, 2023
Print length 224 Pages
Weight 322 grams
Dimensions 14.80 x 21.00 x 2.90 cms
Product Classification: Customer services
Ksh 5,400.00
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COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before.
COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book''s solutions to navigate through and succeed in the post COVID-19 future.

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