The Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers
1st ed. 2014
Book Details
Format
Paperback / Softback
ISBN-10
1349467790
ISBN-13
9781349467792
Edition
1st ed. 2014
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2014
Print length
192 Pages
Weight
262 grams
Dimensions
13.80 x 21.70 x 1.30 cms
Ksh 5,050.00
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0 in stock
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Quality
Fast
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
Get The Power of Customer Misbehavior by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
