Book Details
Format
Paperback / Softback
ISBN-10
1349346691
ISBN-13
9781349346691
Edition
1st ed. 2012
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 30th, 2011
Print length
219 Pages
Weight
298 grams
Dimensions
21.50 x 13.90 x 1.50 cms
Product Classification:
Philosophy: metaphysics & ontologySociologyBehavioural economicsManagement & management techniquesManagement and management techniquesPersonnel & human resources managementPersonnel and human resources managementOrganizational theory & behaviourOrganizational theory and behaviourPhilosophy: metaphysics and ontology
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This book is about the roots of managerial rationality. A theoretical base, founded on the concept of 'memetics' is developed in order to explain human thinking and human reason as products of cultural evolution. Cultural change and development are explained by simple, value-driven memetic mechanisms like 'ritualization' and 'extremization'.
This book is about the roots of managerial rationality. A theoretical base, founded on the concept of ''memetics'' is developed in order to explain human thinking and human reason as products of cultural evolution. Cultural change and development are explained by simple, value-driven memetic mechanisms like ''ritualization'' and ''extremization''.
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