The Regional Multinationals : MNEs and 'Global' Strategic Management
Book Details
Format
Paperback / softback
ISBN-10
0521603617
ISBN-13
9780521603614
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 6th, 2005
Print length
290 Pages
Weight
575 grams
Dimensions
24.60 x 17.00 x 1.60 cms
Product Classification:
Business strategyMultinationals
KSh 7,150.00
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Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalisation in multinationals.
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