The Righteous Brand : Consumer Brand Relationships in a Polarized World
Book Details
Format
Paperback / Softback
ISBN-10
1032882360
ISBN-13
9781032882369
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 29th, 2025
Print length
238 Pages
Weight
380 grams
Dimensions
22.80 x 15.20 x 1.60 cms
Ksh 7,200.00
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Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today’s raging culture wars.
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today''s raging culture wars.
Get The Righteous Brand by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
