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The Rise of Advertising in the United States

By: Edd Applegate (Author)

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Ksh 13,750.00

Format: Hardback or Cased Book

ISBN-13: 9780810884069

Publisher: Scarecrow Press

Publication Date: Aug 17th, 2012

Weight: 449 grams

Dimension: 23.50 x 15.80 x 2.00 cms

Category: Advertising

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In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers.

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