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The Rise of Brands

By: Liz Moor (Author)

Manufacture on Demand

Ksh 7,700.00

Format: Paperback or Softback

ISBN-13: 9781845203849

Publisher: Bloomsbury Publishing PLC

Publication Date: Oct 1st, 2007

Weight: 310 grams

Dimension: 23.40 x 15.70 x 1.10 cms

Category: Product design

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Brands and logos are all around us - from the clothes we wear and the objects we buy. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, this work analyses exactly how brands develop and operate in contemporary society.

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