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The Role of Artificial Intelligence in the Tourism and Hospitality Sector
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The Role of Artificial Intelligence in the Tourism and Hospitality Sector

Book Details

Format Paperback / Softback
ISBN-10 1032898852
ISBN-13 9781032898858
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 5th, 2025
Print length 376 Pages
Weight 582 grams
Dimensions 15.60 x 23.30 x 2.40 cms
Product Classification: Tourism industryHospitality industry
Ksh 7,800.00
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This timely, expert-led book brings together the latest academic and practitioner insights on AI technology within the hospitality and tourism industries.

This timely, expert-led book brings together the latest academic and practitioner insights on AI technology within the hospitality and tourism industries.

The disruptive nature of AI is captured in a logically structured and accessible way, with global case studies covering the latest technological developments in AI via a wide range of detailed, ‘real world’ examples designed to help the reader understand how this complex subject area is applied in industry. Topics covered include privacy concerns, AI in hotels, personalization of the guest experience, travel planning, virtual assistants and recommendation systems, sustainability, blockchain, AR, VR, IoT, smart destinations and big data analytics, amongst others. Chapters also include insights on governmental policies, environmental sustainability, social change, and how these impact and interact with AI technologies within the context of tourism and hospitality.

This volume is of pivotal interest to students, scholars and academics in the fields of tourism, hospitality, business, management, human geography, social sciences and sustainability, as well as those with an interest in AI technology more generally.


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