The Science of Shopping : How Psychology and Innovation Create a Winning Retail Strategy
Book Details
Format
Paperback / Softback
ISBN-10
1398620467
ISBN-13
9781398620469
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 3rd, 2025
Print length
280 Pages
Weight
426 grams
Dimensions
15.60 x 23.40 x 2.40 cms
Product Classification:
Behavioural economicsDistributive industries
Ksh 5,600.00
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Understand the psychological, technological and strategic elements behind creating engaging shopper experiences that drive retail growth.
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