The Science of Shopping : How Psychology and Innovation Create a Winning Retail Strategy
Book Details
Format
Hardback or Cased Book
ISBN-10
1398620475
ISBN-13
9781398620476
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 3rd, 2025
Print length
280 Pages
Product Classification:
Behavioural economicsDistributive industries
Ksh 17,450.00
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Understand the psychological, technological and strategic elements behind creating engaging shopper experiences that drive retail growth.
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