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The Seven Myths of Customer Management

By: John Abram (Author) , Paul Hawkes (Author)

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Ksh 7,500.00

Format: Other Digital

ISBN-13: 9780470030288

Publisher: John Wiley and Sons Ltd

Publication Date: Jan 1st, 1900

Weight: 488 grams

Dimension: 23.60 x 16.20 x 1.90 cms

Category: Customer services

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In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money.

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