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The Story of Hilton Hotels
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The Story of Hilton Hotels : ‘Little Americas’

Book Details

Format Hardback or Cased Book
ISBN-10 1911396943
ISBN-13 9781911396949
Publisher Goodfellow Publishers Limited
Imprint Goodfellow Publishers Limited
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 30th, 2019
Print length 256 Pages
Ksh 18,900.00
Werezi Extended Catalogue 0 in stock

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An informative historical analysis of the development of the company, as well an engaging narrative about Conrad Hilton , illustrating how he constructed a multinational hotel empire. Using original data this iconic hotel brand is used as a lens to analyse some of the key theoretical concepts and practices that are used in the industry today.
The Hilton brand is arguably one of the most successful and iconic brands in the hospitality industry in all time. The Story of Hilton Hotels: ‘Little Americas’ provides both an informative historical analysis of the development of the company, as well an engaging narrative about Conrad Hilton himself, illustrating how he fulfilled the typical American dream of rising from rags to riches and constructing a multinational hotel empire.The Story of Hilton Hotels: ‘Little Americas’ also engages with the wider historical contexts of politics and culture. It analyses some of the key shifts in the area of hotel management including standardisation, asset-light models and delivering the customer experience. Using original data and the first hand academic research the author can use this iconic hotel brand as a lens through which to analyse some of the key theoretical concepts and practices that are used in the industry today. A vital resource for all students (both postgraduate and undergraduate) on hospitality, marketing, business history and business management courses as well as executive courses delivered to hospitality professionals.

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