The Sustainable Marketing Concept in European SMEs : Insights from the Food & Drink Industry
Book Details
Format
Hardback or Cased Book
ISBN-10
1787540391
ISBN-13
9781787540392
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 14th, 2018
Print length
328 Pages
Weight
580 grams
Dimensions
16.00 x 23.80 x 2.50 cms
Product Classification:
Research & development managementSales & marketingFood manufacturing & related industries
Ksh 13,850.00
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The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.
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