The Tangled Web They Weave : Truth, Falsity and Advertisers
Book Details
Format
Paperback / Softback
ISBN-10
0299141942
ISBN-13
9780299141943
Publisher
University of Wisconsin Press
Imprint
University of Wisconsin Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 30th, 1996
Print length
236 Pages
Weight
340 grams
Dimensions
22.60 x 14.90 x 1.30 cms
Product Classification:
Business ethics & social responsibilityBusiness ethics and social responsibilityAdvertising
Ksh 2,850.00
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This work aims to demonstrate how advertising can better serve its audience. The author discusses the tools of the advertising trade, and what the law will and will not allow, in his analysis of what's wrong with advertising, how regulation sanctions deception and what reforms are necessary.
Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better serve its audience. The author discusses the tools of the advertising trade, and what the law will and will not allow, in his analysis of what''s wrong with advertising, how regulation sanctions deception and what reforms are necessary.
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