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The Value Trail

By: Marc Sanso (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781472452566

Publisher: Taylor & Francis Ltd

Publication Date: Feb 28th, 2015

Weight: 428 grams

Dimension: 16.30 x 24.10 x 1.50 cms

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Offers a comprehensive approach to competitive analysis and strategy, considering value as a central theme and from a customer based perspective. This book fully develops a disruptive new model of strategic analysis (namely the Three Dimensions of Value model) that approaches the drivers of success within a business from a value-based perspective.

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