Theories and Practices in Tourism, Marketing and Management
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This book, “Theories and Practices in Tourism, Marketing and Management,” is a testament to rigorous scientific inquiry in the realm of tourism and hotel management. It serves as an essential reference for scholars and industry leaders engaged in cutting-edge research and practical applications within these domains. With a focus on the dynamic intersections of tourism, marketing, and management, this volume highlights critical issues and contemporary challenges. It seeks to bridge theoretical nsights with practical solutions, offering a comprehensive perspective enriched by he latest advancements in international literature and research.
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