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Theory of the Gimmick

By: Sianne Ngai (Author)

2 in stock

Ksh 7,400.00

Format: Hardback or Cased Book

ISBN-13: 9780674984547

Publisher: Harvard University Press

Publication Date: Jun 16th, 2020

Weight: 662 grams

Dimension: 16.60 x 24.20 x 3.80 cms

Category: Literary theory

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Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.

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