This I Know : Marketing Lessons from Under the Influence
Book Details
Format
Paperback / Softback
ISBN-10
0345810376
ISBN-13
9780345810373
Publisher
Vintage Canada
Imprint
Vintage Canada
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 31st, 2019
Print length
304 Pages
Weight
350 grams
Dimensions
14.00 x 21.00 x 2.30 cms
Product Classification:
Sales & marketingAdvertisingPublic relationsInformation technology industries
Ksh 2,900.00
Werezi Extended Catalogue
Delivery in 14 days
Delivery Location
Delivery fee: Select location
Delivery in 14 days
Secure
Quality
Fast
Canada''s most famous adman spills a career''s worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O''Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O''Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.
Following his bestselling Age of Persuasion, O''Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers'' attention. From understanding what business you''re really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O''Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O''Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.
Following his bestselling Age of Persuasion, O''Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers'' attention. From understanding what business you''re really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
Get This I Know by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Vintage Canada and it has pages.