Tourism Behaviour : Travellers' Decisions and Actions
Book Details
Format
Paperback / Softback
ISBN-10
184593587X
ISBN-13
9781845935870
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 19th, 2009
Print length
280 Pages
Weight
644 grams
Dimensions
24.00 x 18.10 x 1.70 cms
Product Classification:
Market researchTourism industry
Ksh 7,700.00
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This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.
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