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Tourism Behaviour

By: Australia) March Roger (Kent Institute of Business & Technology (Author) , Australia) Woodside Arch (Formerly Curtin University (Author)

Extended Catalogue

Ksh 8,800.00

Format: Paperback or Softback

ISBN-13: 9781845935870

Publisher: CABI Publishing

Publication Date: Mar 19th, 2009

Weight: 644 grams

Dimension: 24.00 x 18.10 x 1.70 cms

Category: Market research

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This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.

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