Tourism Behaviour : Travellers' Decisions and Actions

Name: Tourism Behaviour
Brand: CABI Publishing
SKU: 9781845935870
Price: 7700 KES
Availability: OutOfStock
ISBN: 9781845935870

by Professor Arch Woodside , Roger March

Book Details

Format Paperback / softback

ISBN-10 184593587X

ISBN-13 9781845935870

Publisher CABI Publishing

Imprint CABI Publishing

Country of Manufacture GB

Country of Publication GB

Publication Date Mar 19th, 2009

Print length 280 Pages

Weight 644 grams

Dimensions 24.00 x 18.10 x 1.70 cms

Product Classification: Market research Hospitality, sports, leisure and tourism industries Tourism industry

KSh 7,700.00

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This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.

Consumers'' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.

Get Tourism Behaviour by Professor Arch Woodside, Roger March at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by CABI Publishing and it has 280 pages.