Tourism Innovation in the Digital Era : Big Data, AI and Technological Transformation
Book Details
Format
Hardback or Cased Book
ISBN-10
1837971676
ISBN-13
9781837971671
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 23rd, 2023
Print length
176 Pages
Weight
390 grams
Dimensions
15.90 x 23.80 x 1.70 cms
Product Classification:
Business innovationE-commerce: business aspectsTourism industryHospitality industryDatabases
Ksh 13,500.00
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Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.
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