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Tourism Innovation in the Digital Era

By: Italy) Valeri Marco (Niccolo Cusano University (Author)

1 in stock

Ksh 18,000.00

Format: Hardback or Cased Book

ISBN-13: 9781837971671

Publisher: Emerald Publishing Limited

Publication Date: Oct 23rd, 2023

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Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

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