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Tourism Marketing
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Tourism Marketing : A Strategic Approach

Book Details

Format Paperback / Softback
ISBN-10 1774636956
ISBN-13 9781774636954
Publisher Apple Academic Press Inc.
Imprint Apple Academic Press Inc.
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 31st, 2021
Print length 330 Pages
Weight 624 grams
Dimensions 15.40 x 22.80 x 2.00 cms
Ksh 14,950.00
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Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the e

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.


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